Thales / 4LM
A whiteboard animation urging the different departments involved in Thales' 4LM signalling project to work together to achieve the best possible outcome.

I was given a selection of notes and images from a two day director's meeting which I then knocked into a rough structure. This was passed back and forth while a script was written for the voiceover. Once that and my final set of storyboards were approved I then created the final illustrations before handing them over for animation.
The current state of things – not good!
The project's destination – the ideal outcome
Illustrating the highs and lows of past projects
Showing the duration of the project and it's goals in relation to life and world events
Goals as destinations on a tube map
The different departments involved…
...united in a Thales "T"
London Underground employees and customers…
...joined together in the London Underground logo
Together everyone can work together as 1 team!
Everything will then run smoothly…
...with Thales winning awards and global recognition
The final shot – everyone united and proud
The Final Video
My animation directions.
Made on